Real Estate Brokerage

Bay View Realty

Digital Marketing Strategist & Web Designer ·  Baltimore, MD  ·  2025-2026

35%

Average email open rate
40% above industry benchmark

125

Email campaigns delivered
Across buyer & seller audiences

+100%

Instagram views & engagement
Year-over-year growth

The Challenge

Built the full marketing stack from scratch

Bay View Realty is a boutique real estate brokerage licensed in Maryland and Florida, competing for clients against larger, well-resourced firms with no dedicated marketing staff. The gaps were significant: no email infrastructure, no lead capture system, an inconsistent social media presence, and print materials that didn’t reflect the brand.

The scope of the engagement covered the full marketing function: website, email program, lead generation funnels, social media, and print collateral — executed solo, without a team.

Website Design Email Marketing Lead Generation Social Media Print Collateral Brand System Copywriting
The brand Kit
The brand & website

A site that finally matched the brand

Objective

  • Website pulled raw MLS data — foreclosure properties appeared on the homepage
  • No brand differentiation from competing Baltimore brokerages
  • Agents used inconsistent materials — no unified identity
  • Zero lead capture mechanism across the site
  • No SEO structure — missing meta descriptions, poor page titles, no keyword targeting

Solution 

  • Designed logo, navy/gold color system, and full brand guidelines
  • Designed and managed the WordPress (Divi) site — layout, structure, and navigation
  • Wrote all site copy including buying, selling, and investing service pages
  • Created Buyer Guide and Seller Guide PDF lead magnets (used digitally and in client meetings)
  • Conducted full SEO audit and optimization — improved site health score from 39 to 93

+95%

Increase in pageviews following redesign

99

SEO health score improved from 39 to 99

74

SEO errors fixed down to 2

Home Page
Internal Page
Mobile View
Email Marketing & Automation

18,000 contacts. Four nurture sequences. One system.

Objective

  • 13 years of client contacts scattered across agents’ phones and personal inboxes
  • No email marketing platform — no nurture sequences, no drip campaigns, no retention
  • Agents manually chasing leads from memory with no follow-up system
  • No segmentation — buyers and sellers receiving the same communications (or none)
  • No branded template — zero design consistency across agent emails

Solution 

  • Imported and cleaned 18K legacy contacts into Mailchimp from agents’ phones and personal inboxes
  • Built 3 lead gen landing pages with double opt-in — buyers and sellers triggered separate automation sequences at signup
  • Designed branded email template matching Bay View’s identity
  • Built 4 automation sequences and wrote all 30+ emails — each with a distinct goal, tone, and call to action
  • Planned and managed weekly email newsletter — 100+ emails sent to 18K contacts

35%

Average email open rate (40% above real estate benchmark)

18K

Contacts consolidated into one system

100+

Emails sent to 18K contacts

Email Newsletter
landing pages
Email Automations
Buyer Welcome Flow
social media

Consistent brand presence. Growing reach.

Took over Bay View’s Instagram and Facebook accounts and rebuilt them from the ground up — branded templates, short property videos, and consistent weekly content covering market updates, listings, client reviews, and educational posts.

+73%

Growth in accounts reached year-over-year

+100%

Increase in views and content interactions

35.1K

Total content views

Bay View Realty Instagram
Bay View Realty Facebook
Print & Collateral

Everything agents need in the field.

Designed and wrote the full suite of print materials for Bay View agents — from cold outreach to client retention. Included a 6-piece targeted direct mail campaign to a specific Florida condo building, positioning Tanya as the onsite broker for residents.

Direct Mail Postcards
Property Flyers & Business Cards
Loyalty Certificate & Tri-Fold Brochure
Tools & Software
WordPress Divi WPCodeBox Mailchimp Adobe Illustrator Adobe Photoshop Figma Canva Email Marketing Google Analytics 4 Meta Business Suite Ahrefs Notion CapCut

Working with Katrin was the best decision I made for my business. Katrin gets it. She understood what I was going for before I could even fully explain it. I gave her creative freedom and she ran with it — everything she delivered was on brand, professional, and done right the first time.

Tanya K. Hall

Owner & Broker · Bay View Realty

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